Mr. Mian Saeed Ahmed Khan founded the company in 2008, a few hundred metres from where
it still trades, in Blue Area, the corridor that holds Islamabad’s
ministries, corporate head offices and the diplomatic enclave’s administrative
traffic. The first customers were the organisations on that street, and the first
lesson was that they did not want a travel agent. They wanted someone who would answer
at two in the morning, hold a fare until a budget line was released, and produce an
invoice their auditors could sign.
IATA accreditation came, and with it a settlement obligation that has never once been
missed. That record, unbroken, on time, zero defaults, is the reason
airline principals were prepared to hand over territory. Passenger Sales Agent
appointments followed with Air Blue, Air SIAL, Serene Air and Fly Jinnah, and
authorized preferred agent status with Fly Dubai, Riyadh Air, South Air, Salam Air,
Flyadeal and Flynas.
Charter operations grew out of the same balance sheet: thirty-six international
charters flown for Saudia, seventeen regional charters with Serene Air, long-haul
airlifts to Europe, the United Kingdom and the Middle East during COVID-19, and
ongoing pilgrimage flight operations for Pakistan Military forces. Diplomatic missions
arrived on a parallel track, the High Commission of Malaysia appointed Al Zohra
an accredited drop-box agent in 2013, the Royal Thai Embassy in 2023, and the Embassy
of Indonesia authorised the desk thereafter.
Three IATA GoStandard accreditations now sit behind the counter: Al-Zohra Travel &
Tours in Islamabad, Go Way Travels and Tours in Lahore, and Global Friends Travel &
Tours in Islamabad, each with its own numeric code. Alongside them sit an ISO
9001:2015 quality management certificate, a Department of Tourist Services operator
licence, and an Overseas Employment Promoter licence run from the Rawalpindi office.
The company that began by selling tickets on Jinnah Avenue now moves crews, cargo,
delegations and workforces, and still invoices them all from one ledger.