We represent international carriers in Pakistan as General Sales Agent and Passenger Sales
Agent, operate chartered capacity for airline and government principals, and settle every
coupon through our own IATA account with an unbroken on-time record.
What a principal actually receives when Al Zohra carries the territory.
A country appointment is not a signboard. It is a distribution machine, a marketing
calendar, a regulatory desk and a settlement account, and a carrier is entitled to
see all four before it signs.
Al Zohra holds Passenger Sales Agent appointments with four carriers operating in and out
of Pakistan, and authorized preferred agent status with six more. Under a PSA mandate we
sell and settle your inventory through our own IATA BSP account. Under a full General
Sales Agent mandate we take on the territory itself: we become your commercial presence,
your trade face, your regulatory interface and your local revenue collector, and we carry
the working capital that makes those functions run without exposing your balance sheet.
The four pillars below are the standing scope of a GSA appointment with us. A principal
may take all four, or take the sales and settlement pillars under a PSA arrangement and
retain marketing in house. In either case the reporting cadence, the remittance cycle and
the regulatory workload are agreed in writing before the first ticket is issued.
Territory sales expansion
Your fare is placed in front of more than 150 enterprise accounts under active
management, an SME and trade-house desk, and a secondary B2B network of over 500 active
sub-agents reaching tier-2 and tier-3 cities that a country office cannot cover alone.
Corporate account penetration and negotiated corporate rate agreements.
SME, trade-house and wholesale distribution across the domestic market.
Sub-agency desk with GDS credit facilities, instant ticketing and 24/7 support.
Trade & marketing management
A published calendar of joint trade promotions, agency incentive schemes and localised
PR, executed under your brand guidelines and reported against agreed commercial targets
rather than activity counts.
Joint trade and channel marketing with B2B co-op campaigns.
Trade roadshows, sub-agent incentive schemes and point-of-sale branding.
Press relations, localised PR and targeted digital B2B outreach.
Flight-launch and milestone events, including maiden flight ceremonies and inaugural press conferences.
Regulatory interfacing
An active, high-level interface with the Civil Aviation Authority Pakistan, the Ministry
of Foreign Affairs and airport security agencies, the difference between a
permission that takes a season and one that takes a working week.
Landing permits, overflight approvals and diplomatic flight clearances.
Bilateral traffic rights and slot allocation with CAA coordinators and Airport Managers.
Emergency permissions, charter manifest approvals and crew layover clearances.
BSP & financial management
Billing and settlement run inside our own IATA account, on a record that has never
carried a default. Local revenue is collected, controlled and remitted on the agreed
cycle, guaranteed by the company’s own capital and bank guarantee capacity.
BSP billing and reconciliation under an unbroken 100% on-time settlement record.
Yield management and credit control across the agency network.
Guaranteed local revenue remittance backed by verified bank guarantees.
How an appointment is put in place
Commercial review
Route economics, target segments and the revenue expectation for the territory are
examined against what our distribution base can realistically deliver in year one.
Appointment and documentation
The GSA or PSA agreement is executed, ticketing authority and BSP linkage are put
in place, and brand guidelines, fare filing and reporting formats are fixed.
Market activation
Trade launch, agent onboarding, incentive design, point-of-sale rollout and the
press programme, including a maiden flight ceremony where a new route is
being opened.
Regulatory clearance
CAA permissions, slot coordination and station requirements are handled locally by
our regulatory desk, with the Ministry of Foreign Affairs engaged where diplomatic
clearance applies.
Reporting and remittance
Monthly sales reporting, yield reviews and BSP reconciliation, with local revenue
remitted on the agreed cycle and spend analytics delivered in Excel and PDF.
02 Carrier portfolio
Appointed to sell, and appointed to represent.
Four Passenger Sales Agent appointments, six authorized and preferred agent
relationships, and a further set of carriers we sell and support in market, each
settled through the same accredited account.
A charter record that can be audited, not a capability statement.
Every programme below was quoted, flown, invoiced and settled. The consolidated value
sits inside financial statements audited annually by recognised Chartered Accounting
firms, and those statements are available to a principal under review.
36
International charters for Saudia
Wide-body programmes operated end to end
17
Regional charters with Serene Air
Domestic and short-haul regional sectors
USD
17,970,743+
Airlines, BSP & chartered flights
Annual transacted value across the aviation line
Saudia international programme
Thirty-six international charters flown for Saudia, capacity sourcing,
commercial structuring, permits, ground handling and post-flight reconciliation
managed from Islamabad as a single accountable file per rotation.
Serene Air regional programme
Seventeen regional charters operated with Serene Air, covering group movement where
scheduled capacity could not absorb the demand, with slot coordination handled through
our CAA desk.
COVID-19 long-haul airlifts
During the pandemic we mounted long-haul airlifts to Europe, the United Kingdom and the
Middle East, moving stranded nationals, corporate staff and mission personnel under
emergency permissions and shifting border protocols.
Pilgrimage flight operations
An ongoing pilgrimage flight programme for Pakistan Military forces, run to a fixed
annual calendar with manifest approvals, security coordination and dedicated ground
handling at both ends of the sector.
The movements that do not fit a scheduled seat map.
Crew rotations, workforce mobilisations, delegation movements and humanitarian transit
are planned as operations, not as bookings, with the ground, the paperwork and the
contingency built in before departure.
Rotational crew movements
Marine and offshore crew rotation, airline crew positioning and field-team changeovers,
with real-time-tracked airport transfers at both ends and a named controller per
rotation.
Group air charters & block space
Large-scale group movement including Umrah and overseas-workforce mobilisation, with an
in-house IATA desk that guarantees group seats rather than chasing them at inventory
close.
Corporate flight arrangements
Board and delegation movements, multi-city executive routings and worldwide ticketing
across Sabre, Amadeus and Travelport, each passed through an automated pre-ticketing
policy check before issue.
Humanitarian & diplomatic transit
Under an official agreement with the International Organization for Migration we are an
authorised provider of transit logistics, safe passage, secure accommodation, indoor
dining, medical support and onward international air travel for diplomats and delegates
entering or leaving Pakistan.
Meet & Assist and ground handling
Meet & Assist at all major Pakistani airports, chauffeur-driven sedans, SUVs and
coasters for arriving crews and delegations, plus corporate cargo and baggage handling
on the same file as the flight.
24/7 disruption desk
Routine requests answered in under fifteen minutes and emergency disruptions in under
five, with re-routing, duty-of-care and live traveller tracking run from a desk that
does not close.
A distribution stack an airline can plug into, and a finance team can reconcile.
Content comes in through three global distribution systems and directly from carriers over
NDC. Everything that leaves the desk, ticket, invoice, tax entry, analytics line,
is written by one proprietary enterprise ERP, which is why our numbers reconcile
against a BSP statement without a spreadsheet in between.
Multi-GDS core. Sabre, Amadeus and Travelport running in parallel for
lowest-fare search and failover uptime, so a single platform outage never stops
ticketing.
Direct NDC API integration. Rich airline content and unbundled ancillaries
presented as the carrier intends them, not flattened into a legacy fare display.
Proprietary SQL enterprise ERP. A mid-office engine carrying live transaction
tracking, instant invoicing and automated tax synchronisation across FBR, PRA and SRB.
Dynamic spend analytics. Route, class, supplier and policy-compliance reporting
delivered monthly or quarterly in Excel and PDF, in the format your finance team already
reconciles against.
The next phase of that investment is already funded. Capital is being directed into
artificial intelligence for predictive fare analytics, smart booking assistants and
automated ERP reconciliation, as the company moves from a traditional Travel Management
Company towards a technology-first global distribution platform, with physical
expansion beyond Pakistan into the Middle East and the GCC planned alongside it.
Permissions, clearances and slots, handled where the decisions are made.
Market access in Pakistan is a regulatory question before it is a commercial one. We keep
a standing interface with the Civil Aviation Authority, the Ministry of Foreign Affairs
and airport security agencies so that a principal never has to open one from scratch.
Applications for landing permission and overflight approval are prepared, lodged and
followed through directly with the Civil Aviation Authority, with the operational
documentation, flight plan, aircraft and operator particulars, insurance and
crew details, assembled to the standard the regulator expects on first
submission.
For ad-hoc and series charters we track the file through to written approval and
report status to the operator daily, so the commercial team is never guessing at a
permit position while it holds capacity.
Diplomatic flight clearances & bilateral traffic rights
CAA · Ministry of Foreign Affairs
Diplomatic flight clearances are coordinated through the Ministry of Foreign Affairs
alongside the Civil Aviation Authority, a two-track process that fails quietly when
either side is left to assume the other has been informed.
Where a carrier is establishing or extending service, we support the bilateral
traffic rights position, designation, frequency entitlement and points of
call, and prepare the supporting case in the form the authority reviews it.
Slot allocation is negotiated with CAA coordinators and directly with Airport
Managers at the stations concerned, covering arrival and departure timings, stand and
gate requirements, and turnaround windows that hold on a congested day rather than
only on paper.
Station requirements, ground handling appointment, check-in counters, security
access and crew facilities, are coordinated in the same conversation, because
a slot without a stand is not a slot.
Emergency and short-notice permissions, charter manifest approvals and crew layover
clearances are processed under the CAA Air Navigation Regulations. This is the desk
that carried our COVID-19 airlifts, when approvals moved faster than published
procedure and every sector had to be re-cleared against changing border protocols.
Manifest approvals for military, government and pilgrimage movements are handled with
the security coordination those categories require, and with the discretion the
principals concerned expect.
Regulatory outcomes are decided by the authority concerned. Al Zohra prepares, lodges and
pursues an application to the standard required; it does not guarantee the decision.
07 Financial standing
Why a principal can appoint us without carrying financial exposure.
Airline principals do not buy operational promise. They buy financial stability,
transparent governance and verified market integrity, the three things that decide
whether a territory appointment becomes an asset or a receivable.
Verifiable accreditation
AL-ZOHRA TRAVEL & TOURS (PVT) LTD
Islamabad. IATA accredited under the GoStandard programme, reporting through the
Pakistan Billing and Settlement Plan.
IATA code 27312180
Go Way Travels and Tours
Lahore. IATA accredited under the GoStandard programme, extending ticketing and
settlement capacity into the Punjab corporate and sub-agency market.
IATA code 27335173
Global Friends Travel & Tours
Islamabad. IATA accredited under the GoStandard programme, carrying additional BSP
capacity for group, charter and workforce movements.
IATA code 27325270
ISO 9001:2015
Issued by Quality International. Scope: travel and tour management, hospitality
services, visa services and vehicle services.
Certificate QMS/PK/270806
All three numeric codes appear on IATA’s public agency register and can be confirmed
independently through the Check-a-Code service at checkacode.com before any appointment is
signed.
Solvency, credit and settlement
Three IATA accreditations mean three settlement accounts, and none of them has ever
defaulted. That record is what allows us to absorb large ticketing volumes, extend
corporate credit across the agency network and guarantee remittance to a principal on
a fixed cycle.
Verified bank guarantee capacity and credit lines with top-tier commercial banks.
Unbroken zero-default IATA BSP settlement record, 100% on time.
Substantial capital reserves held against ticketing and charter exposure.
Guaranteed local revenue remittance on the agreed cycle.
Governance, audit and compliance
The company is incorporated with the Securities and Exchange Commission of Pakistan
under the Companies Act, licensed by the Department of Tourist Services, and audited
every year by an independent firm, so a principal reviewing us reads statements,
not assurances.
Annual independent audits by recognised Chartered Accounting firms.
Tax alignment across FBR, PRA and SRB, synchronised automatically by the ERP.
Strict data privacy and zero-tolerance anti-bribery policies.
SECP incorporation, DTS licence 1288 and TAAP membership on record.
Bring your territory to a partner that settles on time.
Send us your network plan, your target segments and the scope you intend to appoint.
We will return a territory proposal setting out distribution reach, the marketing
calendar, the regulatory workload we absorb and the remittance cycle your finance
office can hold us to.
